Company owners are becoming more aware of the value of their company’s Intellectual Property and this can include anything from Trademarks and Patents to Trade Secrets. For many companies a Trademark is their most valuable intangible asset but it can be difficult to know what to protect legally.
Usually the two most important considerations are how damaging it would be if someone else forced you to stop using your business name or product name, and how damaging it would be if someone else used your business name, product name, or something similar? Deciding when to register a Trademark can be difficult, as for most business owners, it’s not something you do very often.
http://www.accountingweb.co.uk/article/when-register-business-trade-mark/551063
